Last issue, we asked "What’s the best way to ensure a viral video actually goes viral?"

OUR READERS ANSWERED:
Not surprisingly, given how many clicks the Old Spice guy still gets on YouTube, 64% of you selected "Make it funny"–the clear winner. 18% of you voted for "Shoot in Hi Def" and "Cross your fingers." While this poll may be a little short on scientific analysis and conclusive methodology, it does serve to make a point. Let’s just say, hypothetically, that you can’t afford to get Isaiah Mustafa to star in your video. You still need to do everything you can to create content that people want to watch. If you can get Stephen Colbert trying to out-rap Kanye, great. But even if you can’t, there are still ways to punch up a keynote or introduce a product that will resonate like crazy with your audience. Who in turn, will tweet, blog, stumble upon and share your message with an even bigger audience.

Yeah, you need some magic to make an idea go viral. But there’s also a lot of science that can act as a catalyst for that magic. To find out more, check out our feature article in this issue under “Stuff to Know.” Or contact us. We’ll rock your content.