Monday, December 13, 2010

Engagement Marketing. Yes, it’s a buzz-phrase. And here’s why.

While marketing to the creative community at the annual mega-award show in Cannes, Horacio Miranda ditched traditional marketing in favor of daily editorial videos of the event—and of the HP-sponsored Young Lions lounge. Awesomeness happens.


Posted by HP Media Solutions at 12:00 PM

2 comments:

  1. KTRDecember 13, 2010 at 10:26 PM

    Very impressed to see the new type of marketing.

    ReplyDelete
  2. ethanparkerJuly 12, 2011 at 2:34 AM

    Twitter is the best way to attract customers in engagement marketing because there are millions of people that are engaging on these sites every day.

    Marketing for Engagement

    ReplyDelete

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