Greetings, and welcome to the new Media Solutions blog.

Greetings, and thank you for stopping by.

You may know that our team has been around in some shape or form for close to 30 years. But, like pretty much everything else at HP, we've changed a lot over that time. For one thing, because we always seek the most effective channels for communication, we saw the vast potential of the Web and digital media right from the outset. We knew we had to capitalize on the new technologies available so that we could help our clients reach more people in less time and with fewer dollars—in the most compelling manner possible. This greatly accelerated HP’s change from Satellite to the web.

Similarly (and for very powerful business reasons we might add), we were quick to embrace the interactivity the Web affords to support our customers and their audiences’ desire for real-time two-way communication and feedback. Since high-bandwidth penetration has become so prevalent, users are increasingly comfortable with text and video—and we are finding that our customers are more able to take advantage of the sophisticated technology and services this team provides.

The combination of this kind of technical foresight and our can-do attitude has given us a reputation as a solid, dependable partner. We're proud of that, but knew we could do better, and recently have taken notable steps toward improving our creative product. Not the least of which has been the addition of Michael Cummings and his group in the Plano, Texas office (formerly EDS). What's more, we've established partnerships with a variety of independent, small agencies to provide high-level strategic and creative muscle to our line up. When you have a chance, contact us and we’ll show you some samples of their work—including high-end animation, sophisticated customer videos, and complicated event set-ups. Now, we can help you with all that, while still ensuring you have an HP-savvy partner with your best interests  at heart.

Finally, it's worth noting that after all these years, one thing has not changed; our focus on your business. We support the needs of all the business units, and our greatest priority is helping you achieve results. Whether that requires the high-tech use of a halo room, a multi-media event involving multiple partners, a basic but still important webcast, or a custom solution, we’re here to provide it.

And we won’t settle for anything less than extraordinary.

Mike Lachtanski

Director, HP Media Solutions