We're not very good at tooting our own horn, so those who do know us are generally familiar with our standard service offering—live webcasts, video editing, on-demand streaming and so forth. But we've also produced a ton of custom solutions to meet the special needs or unique goals of some of our clients. One such effort was produced for Karen Cage, Manager of Marketing Partnerships for IPG worldwide.
Sebastian, HP, and countless polar bears, arctic seals and other species all benefited from this remarkable collaboration.
Karen saw an opportunity to expand upon HP's sponsorship of adventurer and photographer Sebastian Copeland's recent expedition to the North Pole, and thus gain exposure for both Sebastian and HP. To kick things off, Media Solutions flew Sebastian to our state-of-the-art production facility in Cupertino—and shot 4 hours of interview footage using green screen technology. Thanks to the flexibility of this technique, Sebastian was able to re-purpose the footage, helping him promote his film “Into The Cold” which documents this extraordinary polar expedition. And HP received a ton of buzz from sponsoring such a distinguished artist, and featuring some of the interview footage on the IPG Facebook page.
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